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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_top="30" padding_bottom="30"][vc_column width="1/2" offset="vc_col-lg-4 vc_col-md-4"][vc_column_text css=""]Korean beauty brand TIRTIR made its mark in New York City with the Matcha House, an immersive consumer pop-up hosted at 45Grand. The space was thoughtfully designed from the ground up...

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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_top="30" padding_bottom="30"][vc_column width="1/2" offset="vc_col-lg-4 vc_col-md-4"][vc_column_text css=""] To launch its new Unlimited Collection during New York Fashion Week, Downy Unstopables transformed Iron23 into a fully immersive experience — complete with a larger-than-life washing machine facade, floor-to-ceiling LED projections,...

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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_top="30" padding_bottom="30"][vc_column width="1/2" offset="vc_col-lg-4 vc_col-md-4"][vc_column_text css=""] Held at Center415 in Midtown Manhattan, the 7th edition of ScentXplore brought together the world's most compelling niche fragrance houses for the International Niche Perfume Convention. From elaborately designed brand installations...

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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_top="30" padding_bottom="30"][vc_column width="1/2" offset="vc_col-lg-4 vc_col-md-4"][vc_column_text css=""]During New York Fashion Week, 21Greene was transformed into the ultimate backstage destination for TRESemmé’s A-List Salon. This multi-level pop-up provided a high-energy environment where creators and consumers stepped into the world...