Event Type: Pop-Up

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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_top="30" padding_bottom="30"][vc_column width="1/2" offset="vc_col-lg-4 vc_col-md-4"][vc_column_text css=""]Korean beauty brand Laneige took over 45Grand in SoHo to launch the Juicepop Box Lip Tint Studio, an immersive pop-up experience built around their newest lip color collection. The space was...

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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_top="30" padding_bottom="30"][vc_column width="1/2" offset="vc_col-lg-4 vc_col-md-4"][vc_column_text css=""]Korean beauty brand TIRTIR made its mark in New York City with the Matcha House, an immersive consumer pop-up hosted at 45Grand. The space was thoughtfully designed from the ground up...

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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_top="30" padding_bottom="30"][vc_column width="1/2" offset="vc_col-lg-4 vc_col-md-4"][vc_column_text css=""]During New York Fashion Week, 21Greene was transformed into the ultimate backstage destination for TRESemmé’s A-List Salon. This multi-level pop-up provided a high-energy environment where creators and consumers stepped into the world...