Event Type: Experiential Event

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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_top="30" padding_bottom="30"][vc_column width="1/2" offset="vc_col-lg-4 vc_col-md-4"][vc_column_text css=""]When Oatly brought Aftertaste to Manhattan, they used the blank, high-ceilinged canvas of Iron23 to create an unforgettable brand takeover. The versatile venue seamlessly transformed from a custom Oat Propaganda newsstand...

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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_top="30" padding_bottom="30"][vc_column width="1/2" offset="vc_col-lg-4 vc_col-md-4"][vc_column_text css=""] To launch its new Unlimited Collection during New York Fashion Week, Downy Unstopables transformed Iron23 into a fully immersive experience — complete with a larger-than-life washing machine facade, floor-to-ceiling LED projections,...

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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_top="30" padding_bottom="30"][vc_column width="1/2" offset="vc_col-lg-4 vc_col-md-4"][vc_column_text css=""]During New York Fashion Week, 21Greene was transformed into the ultimate backstage destination for TRESemmé’s A-List Salon. This multi-level pop-up provided a high-energy environment where creators and consumers stepped into the world...