Olaplex transformed 45Grand into an immersive, high-tech laboratory to celebrate the launch of their No. 3 PLUS treatment.

The activation invited beauty editors, influencers, and consumers to step inside the science of hair repair through a series of hands-on discovery stations.

AV: Sound Investment
Fabricator: Red Max Events
Graphics: Atlas Printing
Caterer: MGC Events
Security: GSS
Production: Pop Up Mob