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This wedding season, online resale platform ThredUp launched "The Guest List," a first-of-its-kind retail pop-up in New York City designed entirely around the wedding guest experience....

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Retail media met next-level experiential design at Center415 for Shopable: A Skai Event. Transforming the Midtown space into a sleek, neon-lit tech hub, the experience featured custom immersive lounges for industry giants like Walmart Connect, Amazon Ads, DoorDash Ads, and Kroger Precision Marketing....

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Korean beauty brand Laneige took over 45Grand in SoHo to launch the Juicepop Box Lip Tint Studio, an immersive pop-up experience built around their newest lip color collection....