New Balance and Coco Gauff celebrated the 2024 U.S Open with their Coco’s Court Pop-Up at Iron23. The event marked the release of Coco Gauff’s second signature shoe with New Balance.

The pop-up’s opening night featured a performance by Jaden Smith, fellow New Balance ambassador.

During the pop-up’s public days, attendees were able to shop the newest shoe release, game in the Playstation gaming area, and participated in photo opportunities.

AV: Sound Investment
Furniture: Taylor Creative
Catering: Red Table Catering
Graphics: Mirror