Korean beauty brand Laneige took over 45Grand in SoHo to launch the Juicepop Box Lip Tint Studio, an immersive pop-up experience built around their newest lip color collection. The space was transformed into a vibrant, music-inspired environment complete with vinyl record wall displays, color-coded try-on mirrors for each shade, and a photo moment wall lined with heart keychains and instant prints.

Production: CNC Experiences