To launch its new Unlimited Collection during New York Fashion Week, Downy Unstopables transformed Iron23 into a fully immersive experience — complete with a larger-than-life washing machine facade, floor-to-ceiling LED projections, and gold-drenched interiors designed to reposition laundry as a luxury ritual. Fashion insiders, press, and influencers explored the brand’s new line of fine fragrance-inspired scent beads!

AV: Sound Investment
Graphics: Atlas Print Solutions
Production: 424 Productions