IT Cosmetics Fall Beauty Exhibit at Center415

For It Cosmetic‘s fall product launch, 11st Street Workshop created an interactive product playground at 30,000 square feet AES NYC venue Center415.

In the entrance gallery, guests walked down a pink carpet. Afterwards, they walked up the stairs and entered the main room full of experiential moments–attendees slid down spooley slides and swung on life-size compacts. They munched on treats from Pinch Food Design.

Production/Scenic: 11th Street Workshop
Lighting/AV: Sound Investment AV
Catering: Pinch Food Design
Graphics: Atlas Print Solutions