Chase Sapphire Reserve and Apple TV+ transformed Center415 into a fully immersive studio experience for their “Behind the Screen” event in New York City. Guests entered through a bold blue-wrapped facade in the snow and stepped into a multi-room activation built around Apple TV+’s current slate — with dedicated studio sets for The Morning Show, The Studio, Pluribus, Severance, and the F1 film, each designed to drop guests into the world of the show.