When Oatly brought Aftertaste to Manhattan, they used the blank, high-ceilinged canvas of Iron23 to create an unforgettable brand takeover. The versatile venue seamlessly transformed from a custom Oat Propaganda newsstand to a vibrant, monochromatic green Matcha Park featuring a functioning matcha water fountain, to a full-scale stage setup for packed panel programming.

The event is a striking example of how AES NYC spaces can bridge high-touch event logistics with boundary-pushing creative design.

AV: Sound Investment
Caterer: Cloud Catering
Graphics: Atlas Print Solutions
Production: Care of Chan