For It Cosmetic‘s fall product launch, 11st Street Workshop created an interactive product playground at 30,000 square feet AES NYC venue Center415.

In the entrance gallery, guests walked down a pink carpet. Afterwards, they walked up the stairs and entered the main room full of experiential moments–attendees slid down spooley slides and swung on life-size compacts. They munched on treats from Pinch Food Design.

Production/Scenic: 11th Street Workshop
Lighting/AV: Sound Investment AV
Catering: Pinch Food Design
Graphics: Atlas Print Solutions